ONLINE BRAND AMBASSADORS : Influencers, Fans & Reputation


      Hyllan 2Pi Logo


  • Position the new 2Pi urinating device as a necessary product for active women and create buzz around it.

OBA Solution

  • The strategy was to target the most open minded Romanian women, as the product was highly polarizing.
  • Involving female bloggers to test and write about the benefits and hygienic way by using this product
  • Create trial-oriented contests on partner blogs and Facebook fan page
  • Create a Facebook page for 2pi


  • Involvement: 6 female bloggers tested and wrote extremely positive about the product
  • Engagement: Blog owners organized contests with tickets to B'estfest 2011 offered by 2pi/Hyllan Pharma
  • Free PR: The product was mentioned in several lifestyle websites and newspapers
  • Conversations: 20 open topics started by Online Brand Ambassadors on women forums
  • Reach: 330 fans on Facebook page (organic growth)


  • Red Media Digital