ONLINE BRAND AMBASSADORS : Influencers, Fans & Reputation

Dacia Sandero Secret Party


      Dacia Sandero Secret Party Logo

Objective

  • Create online buzz around Dacia Sandero Orange limited edition and the Secret Party campaign (featuring Parov Stelar band)

OBA Solution

  • Reach: 50+ platforms that attracted young professionals
  • Influencers: Involve at least 15 blogs with minimum 3,000 weekly unique visitors
  • Discussions: Cover 20+ popular forums: automotive, lifestyle, entertainment

Results

  • Conversations15 bloggers and 8 events sites published 33 articles about www.secretparty.ro
  • Quality incoming visitors on site: Low Bounce Rate on www.secretparty.ro (< 10%); High Average Pages/Visit (Index 157 vs. average); High Average Time Spent On Site (Index 285 vs. average)

Client

  • OMD / BBDO / Kaleidoscope